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  • Volkswagen introduces new logo for performance R brand aiming to revamp its performance image

    Volkswagen appears to be positioning themselves to strengthen their 'R' performance oriented line. They released a new logo to distinguish the R performance models and the R-Line models will use a version of this logo. This seems to be similar to the difference between BMW M and M-Sport.


    Ok, but where is the performance Volkswagen? The new Golf R is rumored to not bring much of anything new to the table so why even bother with the new logo?

    Volkswagen wants to emphasize that they are sporty and fun but you would be hard pressed to find anything sporty and fun outside the Golf lineup.

    Volkswagen claims the new logo symbolises a fresh start for the R brand. Jost Capito, who heads up the division, said that R is “all about excitement and thrill” and that the firm is taking a “strategic and operative approach to working on great products and creating a unique customer experience.”
    So where is the excitement and thrill Volkswagen? Over at Audi?

    This article was originally published in forum thread: Volkswagen introduces new logo for performance R brand aiming to revamp its performance image started by Sticky View original post