• Porsche launching 'Second Skin' custom livery designs for your car starting in July 2019 at 4000 Euros

      How cool is this? Seriously, how awesome is Porsche? Have you ever wanted your car to have a race car livery or perhaps a custom design you come up with all your own? Want this delivered from the factory with factory support? Well, say hello to Second Skin from Porsche.

      Starting in July and starting at 4000 Euros your car's design is only limited by your imagination:

      You can go with a design Porsche already has ready to go like the famous Martini Racing livery or go nuts in the configurator.

      If you do not have a Porsche you are not excluded. The Second Skin service is for anyone with the money to pay for it.

      Behind Second Skin is the Porsche Digital GmbH based in Ludwigsburg. The Porsche Digital is a 100% subsidiary of Dr. Ing. Hc F. Porsche AG and has the task of developing new customer solutions based on digital technologies.
      Who else wants a Martini livery on a new GT3?

      Individual design at the push of a button: Porsche Digital launches the “Second Skin” online configurator which, in future, will enable customised livery designs to be applied to vehicles.

      In addition to classic designs stemming from motorsports, it will also be possible to implement designs inspired by, for instance, fashion and the arts. Genuine and previously unavailable Porsche colours will also be available for selection. For this purpose, the platform is collaborating with renowned artists, design studios, foil providers and vinyl paint manufacturers.

      “As the livery segment is a very fragmented market, we have created a central port of call with ‘Second Skin’ to guarantee quality and offer a comprehensive approach to finding a solution,” says Simon Weiss, the person responsible for the project at Porsche Digital. For this reason, the entire design and ordering process is fully processed in “Second Skin”: customers select the vehicle model and design it independently or as part of a consultation to obtain a non-binding offer and finish the order online.

      Porsche 911 RSR at 24 Hours of Le Mans featuring “Second Skin” livery
      Witness how spectacular such a vehicle livery can look at the 24 Hours of Le Mans on Saturday and Sunday, 15 and 16 June 2019. The Porsche-customer-team Project-1 is competing in the long-distance classic in the Porsche 911 RSR featuring a design by artist Richard Phillips. For this purpose, the New Yorker Pop-Art-Artist combined three of his most popular works and thus created a unique design which was implemented in cooperation with Porsche Digital and “Second Skin”.

      “We wanted to use the project in Le Mans to demonstrate what we can do in terms of automotive design and that there are no limits to the imagination with ‘Second Skin’. The greatest challenge was to apply a three-part image on a vehicle. We are also very happy with the result because the effect of the colours is unique,” Florian Rothfuss explains as the Director of Digital Business at Porsche Digital.

      Porsche service not exclusively available to Porsche owners
      The “Second Skin” range will initially be available from July 2019 at Pre-registrations are available from now on. All current Porsche models, but also vehicles by other automotive brands, can be designed and liveries applied using the platform. The costs for a complete vehicle livery start at around 4,000 euros.

      This article was originally published in forum thread: Porsche launching 'Second Skin' custom livery designs for your car starting in July 2019 at 4000 Euros started by Sticky View original post
      Comments 2 Comments
      1. F16HTON's Avatar
        F16HTON -
        What's so funny is the GT3 and the 918 Spyder used to be the only cars you could get factory-installed Martini livery.
      1. F16HTON's Avatar
        F16HTON -
        Second skin won Lemans this year!!!